HOT HEAD BURRITOS® was founded by Cynthia and Raymond Wiley. Ray, a franchisee of a major restaurant chain for over 19 years, and his wife Cynthia, a paralegal, have been managing their own multi-unit restaurant company for many years.The couple had a desire for more. A desire to create a concept with the franchisee in mind.
In October of 2006, the husband and wife team set out to design an efficient, modern competitive concept. The concept needed to be sharp, have great food, great decor and efficient operations. Overall it needed to be a great competitor in the Quick Serve Mexican category. The concept had to appeal to customers because of its "Awesome" food and "Cool" inviting atmosphere. The concept had to appeal to franchisees with careful, thought out operations and a clear, detailed Operations Manual with a focus on financial efficiencies.
After months on the drawing board for Ray and months in the kitchen for Cynde, the concept came to life in March of 2007, welcoming lines of happy repeat customers. Ray says, "I knew I had something when for hours the lines of people reached the door."
HOT HEAD BURRITOS® quickly became a contender in the Quick Serve Mexican food segment. As of April of 2012, there will be 28 HOT HEAD BURRITOS® open and many more in development. Ray says as he looks into the hundreds of emails received from the overwhelming response from potential franchisees, "there's no telling how big this thing will become."